Explaining the Vodafone network improvements in a way that even a kid understands.

Project: Vodafone The Curious Kid
Brand: Vodafone
Agency: Target McConnells
Role: Creative Direction/Concept
With: Karl Waters
Year: 2015

Context

Our job was to let everyone know that Vodafone is constantly improving its network. The challenge is that behind the work there are managers, technicians and engineers talking about boring and complex stuff.

To make things simple and entertaining, our idea was to pit Vodafone’s brightest against their most disarming interviewer yet: Paddy, age 7. He’s cute. He’s charming. He’s also immune to bullshit. If they try to overcomplicate things, he’ll bring them back on track with a single word: why?

Teaser
A couple of days before the main film went live, we'd shared a short video introducing Paddy, our Curious Kid, getting ready for his first big interview.

Signal Boost
We brought Paddy (and his entourage) to Body&Soul, one of the biggest music festivals in Ireland, also one of the locations Vodafone boosts their network signal.

HD Voice
Now in a race track, Paddy interviews Lorraine, from Vodafone. She knows everything about HD Voice and how it allows us to have crystal clear conversations even in a noisy environment.