In a nutshell...
I'm Claudio Eduardo Vieira, a Creative Director with a background in Art Direction. My thing is to come up with great ideas in a world that doesn't have time for bad ones.
With over 15 years in advertising, I've been shaking up the industry, crafting insightful 360° campaigns, attention-grabbing content, and experiences that leave a lasting impression. I've partnered with brands like Nissan, Vodafone, Guinness, Unilever, MoneyLion, and more.
My work has been honored with over 20 international awards, but here's the real deal: it's not just about the trophies. My ideas go beyond, causing real impact and inspiring brands to take action.
Let's connect and discuss how we can make magic happen together.
Experience
(last 10 years)
Malka — USA
Group Creative Director – Present
Publicis Conseil — France
Creative Director – 2019/2021
Main account: Renault Group (Global).
Publicis Sapient/Razorfish — France
Creative Director – 2018/2019
Main account: Nissan (Europe).
Digitas LBi — France (Publicis)
Creative Director – 2016/2018
Main account: Nissan (Europe).
Target McConnells — Ireland (WPP)
Deputy Creative Director – 2014/2016
Senior Art Director – 2013/2014
Art Director – 2011/2013
Target McConnells is one of the most awarded agencies in Ireland.
Main account: Vodafone (Ireland).
RMG Target — Ireland (JWT)
Digital Art Director – 2010/2011
For many accounts including Guinness (and other Diageo brands), Pot Noodle (and other Unilever brands), and Vodafone Ireland.
Skills
✓ See a brief as an opportunity to impact lives.
✓ Connect great insights with great ideas.
✓ Lead and inspire teams of different disciplines.
✓ Stop people from hitting the "Skip Ads" button.
✓ Craft copy and images to a pixel level.
✓ Promote an ego-free and collaborative culture.
I've been learning the secrets of the business from legends like Paul Arnold, Patrick Collister, Steve Henry, Marcelo Vergara, and Marco Venturelli. Moreover, I've also attended many Facebook/Instagram Hacks and Google Sprints.
Workshops/Certifications
• Creative Idea Generation & Judgment by Steve Henry
• Getting the Best from Your Agency by KesselsKramer
• New Rules of Communication by Patrick Collister
• Selling Creative Work by Paul Arnold
Languages
• Eu falo Português — Native language
• I speak English — Fluent
• Je parle un peu Français — Elementary proficiency
• Yo hablo un poco de Español — Elementary proficiency
Honors & awards
Spotlight Awards (Oct 2020)
Best Car Photography — Judge
Ad Stars (Jul 2020)
Best Interactive Work — Judge
The Drum (UK - Aug 2017)
Creative Work of The Week — Gold
With Nissan Electrify the World - Unacceptable Videos
Shorty Awards (US - May 2017)
Industry Awards (Auto/Audience Honor)
With PewDiePie - My New Car II
Grand Prix des Stratégies (France - Mar 2017)
GP Stratégies de L'engagement Client — Silver
GP Stratégies Médias — Silver
GP Stratégies des Relations Publics — Silver
With Nissan Electric Café
Trophées Marketing (France - Mar 2017)
Events — Gold
With Nissan Electric Café
ICAD (Ireland - May 2016)
Advertising/Display Craft/Typography — Commended
With Vodafone Centre Stage - Galway Comedy Festival 2015
Irish Sponsorship Awards (Ireland - Nov 2015)
Best Entertainment and Event Sponsorship — Gold
With Vodafone Centre Stage - Vodafone Comedy Festival
Best Integrated Sponsorship — Gold
With Vodafone Centre Stage
Sponsorship of the Year — Gold
With Vodafone Centre Stage
ICAD (Ireland - May 2015)
Art Direction Campaign — Commended
With Galway Comedy Festival
ICAD (Ireland - May 2014)
Art Direction/Digital Design Campaign — Commended
With Vodafone Christmas
Art Direction/Illustration Campaign — Commended
With Vodafone Christmas
Interactive Kiosk and Installation — Commended
With Vodafone Instaprint at Electric Picnic
Interactive and Experience Installation — Commended
With Vodafone Interactive Billboard for Electric Picnic
© 2024
Claudio Eduardo Vieira
Get in touch:
eduvieira@eduvieira.com