Oi! My name is Claudio Eduardo Vieira and I'm a digital-minded Creative Director (Art). My thing is to conceive ideas for a world with a shorter attention span than a goldfish (true story)

I’ve been working in advertising for 15+ years, delivering insightful 360° campaigns, socially relatable content, and visually striking experiences for brands such as Nissan, Renault, Dacia, Volvo, Lexus (yes, I love cars), Vodafone, Guinness, Smirnoff, Carlsberg, Pot Noodle, Knorr, Magnum, Tesco, and many others.

My work has been recognized with more than 20 international awards, but most importantly, it has engaged people, the media and brought the eyeballs that brands are looking (and paying) for.

Freelancer
Creative Director – Present

Publicis Conseil — France
Creative Director – 2019/2021
For Renault Europe and Dacia Global.

Publicis Sapient/Razorfish — France
Creative Director – 2018/2019

Digitas LBi — France (Publicis)
Creative Director – 2016/2018
For Nissan Europe (from 2016 to 2019).

Target McConnells — Ireland (WPP)
» Deputy Creative Director – 2014/2016
» Senior Art Director – 2013/2014
» Art Director – 2011/2013
Target McConnells is one of the most awarded agencies in Ireland.
For Vodafone Ireland.

RMG Target — Ireland (JWT)
Digital Art Director – 2010/2011
For many accounts including Guinness (and other Diageo brands), Pot Noodle (and other Unilever brands), and Vodafone Ireland. 

✓ See a brief as an opportunity to impact culture.
✓ Connect great insights with great ideas and great executions.
✓ Gather, lead and inspire teams of different disciplines.
✓ Make people stop scrolling or resist the temptation to hit the "Skip Ads" button.
✓ Craft copy and images to a pixel level.
✓ Promote an ego-free and collaborative culture.

I learned from legends like Paul Arnold, Patrick Collister, Steve Henry, Marcelo Vergara and Marco Venturelli. I've also attended many Facebook/Instagram Hacks and Google Sprints.

Workshops/Certifications:
» Creative Idea Generation & Judgment by Steve Henry
» Getting the Best from Your Agency by KesselsKramer
» New Rules of Communication by Patrick Collister
» Selling Creative Work by Paul Arnold

Eu falo Português — Native language
I speak English — Fluent
Je parle un peu Français — Elementary proficiency
Yo hablo un poco de Español — Elementary proficiency

Spotlight Awards (Oct 2020)

Best Car Photography — Judge

Ad Stars (Jul 2020)

Best Interactive Work — Judge


The Drum (UK - Aug 2017)

Creative Work of The Week — Gold

With Nissan Electrify the World - Unacceptable Videos

Shorty Awards (US - May 2017)

Industry Awards (Auto/Audience Honor)

With PewDiePie - My New Car II

Grand Prix des Stratégies (France - Mar 2017)

GP Stratégies de L'engagement Client — Silver

GP Stratégies Médias — Silver

GP Stratégies des Relations Publics — Silver

With Nissan Electric Café

Trophées Marketing (France - Mar 2017)

Events — Gold

With Nissan Electric Café

ICAD (Ireland - May 2016)

Advertising/Display Craft/Typography — Commended

With Vodafone Centre Stage - Galway Comedy Festival 2015

Irish Sponsorship Awards (Ireland - Nov 2015)

Best Entertainment and Event Sponsorship — Gold

With Vodafone Centre Stage - Vodafone Comedy Festival

Best Integrated Sponsorship — Gold

With Vodafone Centre Stage

Sponsorship of the Year — Gold

With Vodafone Centre Stage

ICAD (Ireland - May 2015)

Art Direction Campaign — Commended

With Galway Comedy Festival



ICAD (Ireland - May 2014)

Art Direction/Digital Design Campaign — Commended

With Vodafone Christmas


Art Direction/Illustration Campaign — Commended

With Vodafone Christmas

Interactive Kiosk and Installation — Commended

With Vodafone Instaprint at Electric Picnic

Interactive and Experience Installation — Commended

With Vodafone Interactive Billboard for Electric Picnic



More on my LinkedIn

Email: [email protected]