In a nutshell...
Oi! Tudo bem?
My name is Claudio Eduardo Vieira and I'm a Brazilian/Portuguese Creative Director. My thing is coming up with ideas that hook in less than 3 seconds by making them strategically insightful, socially relatable, visually striking or, sometimes, simply funny.
For 15+ years, I’ve been working with amazing brands, such as Nissan, Renault, Dacia, Volvo, Lexus (yes, I love cars), Vodafone, Guinness, Smirnoff, Carlsberg, Pot Noodle, Knorr, Magnum, Tesco and many others.
My work has been recognized with more than 20 international awards, but most importantly, it has engaged people, the media and captured the eyeballs that brands are looking (and paying) for.
I'm currently living in Paris, working as Creative Director on the Renault and Dacia European accounts at Publicis Conseil.
Experience
(last 10 years)
Publicis Conseil — France
Creative Director – Present
Creative Director on the Renault and Dacia accounts, leading pan-European 360° campaigns, experiences and content creation for social media.
Publicis Sapient — France
Creative Director – 2018/2019
Creative Director on the Nissan account, leading pan-European digital campaigns, experiences and content creation, helping to shift the brand approach towards social media and its digital presence.
Digitas LBi — France (Publicis)
Creative Director – 2016/2018
Creative Director on the Nissan account, leading pan-European digital campaigns, experiences and content creation, helping to shift the brand approach towards social media and its digital presence.
Target McConnells — Ireland (WPP)
» Deputy Creative Director – 2014/2016
» Senior Art Director – 2013/2014
» Art Director – 2011/2013
Target McConnells is one of the biggest and most awarded agencies in Ireland.
I led the Vodafone account, helping expand the scope of the work to include social media content and sponsorships.
RMG Target — Ireland (JWT)
Digital Art Director – 2010/2011
My job was to come up with innovative social ideas in a moment when social media was still uncharted territory.
Education
I attended several Facebook Hacks, Google Sprints and workshops with marketing legends, including:
» Creative Idea Generation & Judgment by Steve Henry
» Getting the Best from Your Agency by KesselsKramer
» New Rules of Communication by Patrick Collister
» Selling Creative Work by Paul Arnold
Eu falo Português — Native language
I speak English — Fluent
Je parle un peu Français — Elementary proficiency
Yo hablo un poco de Español — Elementary proficiency
Honors & awards
Spotlight Awards (Oct 2020)
Best Car Photography — Judge
Ad Stars (Jul 2020)
Best Interactive Work — Judge
The Drum (UK - Aug 2017)
Creative Work of The Week — Gold
With Nissan Electrify the World - Unacceptable Videos
Shorty Awards (US - May 2017)
Industry Awards (Auto/Audience Honor)
With PewDiePie - My New Car II
Grand Prix des Stratégies (France - Mar 2017)
GP Stratégies de L'engagement Client — Silver
GP Stratégies Médias — Silver
GP Stratégies des Relations Publics — Silver
With Nissan Electric Café
Trophées Marketing (France - Mar 2017)
Events — Gold
With Nissan Electric Café
ICAD (Ireland - May 2016)
Advertising/Display Craft/Typography — Commended
With Vodafone Centre Stage - Galway Comedy Festival 2015
Irish Sponsorship Awards (Ireland - Nov 2015)
Best Entertainment and Event Sponsorship — Gold
With Vodafone Centre Stage - Vodafone Comedy Festival
Best Integrated Sponsorship — Gold
With Vodafone Centre Stage
Sponsorship of the Year — Gold
With Vodafone Centre Stage
ICAD (Ireland - May 2015)
Art Direction Campaign — Commended
With Galway Comedy Festival
ICAD (Ireland - May 2014)
Art Direction/Digital Design Campaign — Commended
With Vodafone Christmas
Art Direction/Illustration Campaign — Commended
With Vodafone Christmas
Interactive Kiosk and Installation — Commended
With Vodafone Instaprint at Electric Picnic
Interactive and Experience Installation — Commended
With Vodafone Interactive Billboard for Electric Picnic
© 2020
Claudio Eduardo Vieira
Stalk Follow me on:
LinkedIn – Behance – Instagram
Get in touch:
[email protected]