In a nutshell...
My name is Claudio Eduardo Vieira and I'm a Creative Director with a background in Art Direction. My thing is to come up with great ideas in a world that doesn't have time for bad ones.
I’ve been working in advertising for 15+ years, delivering insightful 360° campaigns, socially relatable content, and visually striking experiences for brands such as Nissan, Renault, Dacia, Volvo, Lexus (yes, I love cars), Vodafone, Guinness, Smirnoff, Carlsberg, Pot Noodle, Knorr, Magnum, Tesco, and many others.
My work has been recognized with more than 20 international awards, but most importantly, it has engaged people, the media and caught the eyeballs that brands are looking (and paying) for.
Experience
(last 10 years)
Freelancer
Creative Director – Present
Publicis Conseil — France
Creative Director – 2019/2021
For Renault Europe and Dacia Global.
Publicis Sapient/Razorfish — France
Creative Director – 2018/2019
Digitas LBi — France (Publicis)
Creative Director – 2016/2018
For Nissan Europe (from 2016 to 2019).
Target McConnells — Ireland (WPP)
Deputy Creative Director – 2014/2016
Senior Art Director – 2013/2014
Art Director – 2011/2013
Target McConnells is one of the most awarded agencies in Ireland.
For Vodafone Ireland.
RMG Target — Ireland (JWT)
Digital Art Director – 2010/2011
For many accounts including Guinness (and other Diageo brands), Pot Noodle (and other Unilever brands), and Vodafone Ireland.
Skills
✓ See a brief as an opportunity to impact culture.
✓ Connect great insights with great ideas and great executions.
✓ Gather, lead and inspire teams of different disciplines.
✓ Stop people from hitting the "Skip Ads" button.
✓ Craft copy and images to a pixel level.
✓ Promote an ego-free and collaborative culture.
I've been learning the secrets of the business from legends like Paul Arnold, Patrick Collister, Steve Henry, Marcelo Vergara, and Marco Venturelli. Moreover, I've also attended many Facebook/Instagram Hacks and Google Sprints.
Workshops/Certifications
• Creative Idea Generation & Judgment by Steve Henry
• Getting the Best from Your Agency by KesselsKramer
• New Rules of Communication by Patrick Collister
• Selling Creative Work by Paul Arnold
Languages
• Eu falo Português — Native language
• I speak English — Fluent
• Je parle un peu Français — Elementary proficiency
• Yo hablo un poco de Español — Elementary proficiency
Honors & awards
Spotlight Awards (Oct 2020)
Best Car Photography — Judge
Ad Stars (Jul 2020)
Best Interactive Work — Judge
The Drum (UK - Aug 2017)
Creative Work of The Week — Gold
With Nissan Electrify the World - Unacceptable Videos
Shorty Awards (US - May 2017)
Industry Awards (Auto/Audience Honor)
With PewDiePie - My New Car II
Grand Prix des Stratégies (France - Mar 2017)
GP Stratégies de L'engagement Client — Silver
GP Stratégies Médias — Silver
GP Stratégies des Relations Publics — Silver
With Nissan Electric Café
Trophées Marketing (France - Mar 2017)
Events — Gold
With Nissan Electric Café
ICAD (Ireland - May 2016)
Advertising/Display Craft/Typography — Commended
With Vodafone Centre Stage - Galway Comedy Festival 2015
Irish Sponsorship Awards (Ireland - Nov 2015)
Best Entertainment and Event Sponsorship — Gold
With Vodafone Centre Stage - Vodafone Comedy Festival
Best Integrated Sponsorship — Gold
With Vodafone Centre Stage
Sponsorship of the Year — Gold
With Vodafone Centre Stage
ICAD (Ireland - May 2015)
Art Direction Campaign — Commended
With Galway Comedy Festival
ICAD (Ireland - May 2014)
Art Direction/Digital Design Campaign — Commended
With Vodafone Christmas
Art Direction/Illustration Campaign — Commended
With Vodafone Christmas
Interactive Kiosk and Installation — Commended
With Vodafone Instaprint at Electric Picnic
Interactive and Experience Installation — Commended
With Vodafone Interactive Billboard for Electric Picnic
© 2023
Claudio Eduardo Vieira
Get in touch:
[email protected]