Project: Vodafone Comedy Carnival Galway
Agency: Target McConnells
Role: Concept/Art Direction
With: Alan McCafferty & Andrea Figueira
Vodafone sponsors some of the biggest music and comedy festivals in Ireland, including the Vodafone Comedy Carnival Galway. Our task was to promote the event, starting by designing a whole new identity announcing Vodafone as the main sponsor.
It didn't take too long to understand that the look should come from a vintage circus funfair, including the crafty etch style, parades and playful characters.
In parallel, the talented Alan McCafferty came up with a line that wrapped-up the look, the festival and its location: "There's laughter in the Eyre." A clever play with words highlights the Eyre Square, one of Galway's landmarks and where the festival takes place.
We also delivered a song that became the festival theme and a radio spot.
Song – 1:50"
Radio spot – 30"