Project: Vodafone Centre Stage
Agency: Target McConnells
Role: Creative Direction/Concept
With: David Higginbotham
Centre Stage is a sponsorship platform from Vodafone that promotes the biggest music and comedy festivals in Ireland.
The TV commercial is a reflection of the strategy to surround festival fans all summer long with a strong digital and physical presence. The ambition was to play with a visual metaphor, literally putting our audience on centre stage at the festivals they have been waiting for the whole year.