Nissan Micra x
PewDiePie

Brand: Nissan
Agency: DigitasLBi
Role: Creative Direction
Year: 2017

Context

Making the first car commercial for Millenials. 

In 2016, the top YouTuber in the world posted a video showing off his new car: a rusty, 1992 Nissan Micra. So, when Nissan tasked us to make the 2016 Nissan Micra a car for Millennials, we decided it was time to invite PewDiePie to make the sequel.

The original video

In “My New Car II”, PewDiePie reviews the new Micra in a way only he can do it, taking the inside jokes and wackiness of the first film to a whole new level. The result was an organic and unconventional ad that people loved to watch and that made the car, and Nissan, look cool.

Case

The Sequel

Honors