The Unacceptable Videos

Brand: Nissan
Agency: DigitasLBi
Role: Creative Direction
Year: 2017

Context

Nissan is a leader in electric vehicles, but no one knows that.

To show that Nissan is commited with a more sustainable future while shining a light on their EV range, we created short films that urged viewers to appreciate how our cities could soon become less noisy when we all switch to electric cars.

By literally bringing the traffic noise of European capitals to places we normally don't accept any noise, we opened a conversation with a thought-provoking question: why do we accept traffic noise at all?

Scenario 1 — A serene camping trip is interrupted by traffic noise.

Scenario 2 — A picnic in a quiet city park is interrupted by traffic noise.

Scenario 3 — Yoga class in a calm studio is interrupted by traffic noise.

Scenario 1 — A serene camping trip is interrupted by traffic noise.

Scenario 2 — A picnic in a quiet city park is interrupted by traffic noise.

Scenario 3 — Yoga class in a calm studio is interrupted by traffic noise.

Honors