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Download File: https://dl.dropboxusercontent.com/s/6btfwl9w6e0tn56/ezgif-6-dde3af823e93.mp4Renewing driving pleasure with the simple push of a button.
Project: New Renault Megane
Brand: Renault
Agency: Publicis Conseil
Role: Creative Direction
Year: 2020
Context
Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid.
The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.
Featured on
TV Commercial 45"
Social Media 15"
Silence
Social Media 15"
Fuel Savings
Social Media 15"
Boost
Social Media 15"
© 2024
Claudio Eduardo Vieira
Get in touch:
eduvieira@eduvieira.com