Renewing driving pleasure at the push of a button.

Project: New Renault Megane
Brand: Renault
Agency: Publicis Conseil
Role: Creative Direction
With: Natalia Huidobro & Cecilia Astengo
Year: 2020

Context

Imagine a car in which you could push a button and renew your driving pleasure? That is how we promoted the new Renault Megane Plug-in Hybrid.

The whole campaign was created around the key feature: a button that allows owners to drive electric or petrol when they wish. Beyond, it triggers a flashback with their best driving memories as they instinctively seek a similar experience and realize that this is something strangely familiar but, at the same time, completely new.

TV Commercial 45"

Social Media 15"
Silence

Social Media 15"
Fuel Savings

Social Media 15"
Boost

Social Media 15"