MoneyLion
Beast Games Giveaway

Brand: MoneyLion
Agency: Malka
Role: Creative Direction
Year: 2024

Context

Making money as fun, wild, and epic as MrBeast.

For a decade, MoneyLion has helped millions of Americans make their best financial decisions. But in a crowded financial space, we needed more than a moment to break through. We needed a “Beast Move” to bring MoneyLion
to a whole new audience.

We teamed up with MrBeast and Amazon to make money easy—and fun—with the launch of Beast Games. From the $4M MoneyLion Beast Games Giveaway
to financial literacy content in true MrBeast style, this was more than an Ad—it was a full-on experience to make money as fun, wild and epic as MrBeast himself.

The gist...

The TV spot that started it all

During the same shoot, we captured our talent getting blasted in the face with real money—footage we used to create punchy, straight-to-the-point social spots.

More than just an ad—it was a full 360° campaign, featuring brand partnerships, social content, OOH, show integrations, giveaways, events, and more.

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