Opening a conversation about how electric vehicles can impact noise pollution.

Project: The Unacceptable Videos
Brand: Nissan
Agency: DigitasLBi France
Role: Creative Direction
With: Thomas Marcusson & Andre G. Gray
Year: 2017

Context

We know electric vehicles are quieter, but many of us don't appreciate how it could drastically reduce noise pollution if we all switch to electric.

By literally bringing traffic noise of European cities to places we normally don't accept any noise, we opened a conversation with a thought-provoking question: why do we accept traffic noise at all?

As most people watch content on mute on social media, it was an interesting challenge to convey the effect of noise pollution in a visually impactful way.

Scenario 1 — A serene camping trip is interrupted by traffic noise.

Scenario 2 — A picnic in a quiet city park is interrupted by traffic noise.

Scenario 3 — Yoga class in a calm studio is interrupted by traffic noise.

Scenario 1 — A serene camping trip is interrupted by traffic noise.

Scenario 2 — A picnic in a quiet city park is interrupted by traffic noise.

Scenario 3 — Yoga class in a calm studio is interrupted by traffic noise.