renault_f1_etech_cover

Mixing Formula 1 with Manga to announce a hybrid engine.

Project: Renault F1 E-Tech
Brand: Renault
Agency: Publicis Conseil
Role: Creative Direction/Concept
With: Yves Sarhadian & Benjamin Karsenti
Year: 2020

Context

Now, some popular vehicles from Renault have a new hybrid engine built with F1 expertise. To announce that, we decided to create an advert that mixed not one, but two of our audience's passions: Formula 1 + Manga.

The result is an animation created in record time for the Geneva Motor Show and, later, shared in social media, catching the attention of viewers that normally don't pay much attention to adverts.

The animation was created under just 30 days to be ready for the Geneva Motor Show. Then, the event got canceled because of COVID-19 restrictions. Suddenly the film became the only asset to push the brand message.

The animation was created under just 30 days to be ready for the Geneva Motor Show. Then, the event got canceled because of COVID-19 restrictions. Suddenly, the film became the only asset to push the brand message.


The film was a hit with thousands of views, likes and funny comments.